Archive for February 22nd, 2007


Just Do It

Thursday, February 22nd, 2007

Just do it.

One has to congratulate the sportswear company we all know for coming with this slogan and making it their own. I live only half an hour away from the headquarters of Adidas and Puma, so when it comes to sports equiment, I’m slightly biased by a sense of local patriotism. However, neither Puma nor Adidas had to luck the intrude my world with their slogan, but Nike has.

Coaching is all about taking action. That’s how we define it. It’s not philosophy class, and we are not satisfied with going away having insights and knowledge. Without creating action and the client going in the right direction, coaching has ultimately failed.

No doubt that insights can lead us to action more often than not, sometimes we know and observe everything that is happening inside us. And when we still don’t move and take action, then it’s time to Just Do It.

A barrier has to be broken down by putting action over thoughts and feelings. No agenda, just going ahead.

I found that this is much easier, when we mindfully create a structure around what we ‘just want to do’. Like setting up accountability, creating opportunities, taking out time, etc.

And then there comes the time when we leave ourselves behind and ‘just do it’.

Frank